Understanding the New Digital Customer

[rifat28dddd]

This customer-driven digital transformation means your business must embrace technology to deliver an unmatched customer experience.

Let’s start by understanding what Digital Transformation means.

What is Digital Transformation?
The term digital transformation refers to the changes and adaptations companies must undergo in order to adapt their business to new technologies, but especially to new consumer preferences and behaviors.

This change is unavoidable. Your business has to adopt new technologies and trends and integrate that change into all areas of your business to achieve fundamental changes in operations. This translates into delivering value to your customers through a consistent experience, whenever and wherever they need it.

The good news is that when your company does italy telegram data transform digitally, you’ll create a community of highly engaged customers, meaning they’re:
Six times more likely to try a new product or service from their preferred brand.
Four times more likely to refer your brand to their friends, family, and connections.
Two times more likely to make a purchase with their preferred brand, even when a competitor has a better product or price.
Plus, they’ll buy 90% more frequently, spend 60% more per purchase, and have 3x the annual value (compared to the average customer). What this means is that companies that have embraced digital transformation are 26% more profitable than their peers!

A crucial aspect of digital transformation is to understand your customers and their ever-changing needs and wants.

Modern technology has transformed consumer habits. Today’s modern buyer is constantly connected, app-native, and aware of what he or she can do with technology. Because of this, customers often rate organizations on their digital customer experience first.

Digital-first means two things: the customer is in the driver’s seat, and you must rethink the way you interact with them. Mobile devices, apps, machine learning, automation, and much more allow customers to get what they want almost instantly.