That’s okay. Healing starts with awareness

[nusaiba129]

1. First, admit to yourself that ROI as an end-to-end metric and performance indicator for EVERYTHING is no good. If you use it in your work with an agency, you do it only because you don’t want to think. Seriously, there is no one magic metric to describe your entire marketing. Even Wikipedia says “Risk with ROI usage. As a decision tool it is simple to understand. The simplicity of the formula allows to freely choose denmark consumer email list variables eg, length of the calculation time, if overhead cost should be included, or details such as what variables are used to calculate income or cost components. To use ROI as an indicator for prioritizing investment projects is risky, since usually little is defined together with the ROI figure that explains what is making up the figure.” (

2. Don't rely on just one metric. Understand that you need to use other metrics (like CLV and CRV) instead of ROI. I talked about why ROI makes me sad and what metrics to use here.