What is CRM Marketing and Why is it Needed?

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CRM marketing is a strategy that helps companies establish and maintain long-term relationships with customers. It is based on the use of special programs and technologies for collecting, analyzing and managing customer information.

The essence of CRM marketing is to better understand the needs and preferences of customers and offer them personalized products or services. This is done by collecting customer data: contacts, purchase history, preferences and feedback.

I came to the need to implement a CRM system, realizing that without these points it would be impossible to grow further:

More precise targeting of customers. It seemed strange to ignore the accumulated data about customers, which is stored in one form or another in any company. This is a good way to save advertising budgets: do not try to get data about potential customers for huge amounts of money and attract them, but on the contrary - use the existing experience of interaction to attract only targeted applications.
The need for segmentation to increase sales. By g china consumer email list ouping audiences by certain characteristics, we can prepare a more personalized commercial offer.
Understanding the customer journey - what happens from the moment they are unaware of their problem, to the purchase and subsequent interaction.
Useful material on the topic

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