The user enters a query with the word

[nusaiba129]

Auto targeting in 2024
In July 2023, Yandex announced that autotargeting would become a mandatory tool in search advertising, which is what we are actually seeing now.

It is clear that many innovations are not easy to accept, but autotargeting has a number of undeniable advantages :

the ability to cover those search queries that the specialist did not take into account. For example, synonyms that you would not even remember, or non-obvious queries;
reducing the time spent on collecting the core, simplifying the specialist’s work, solving routine tasks.
But there are also pitfalls that have the greatest impact on B2B promotion:

low quality of query definition, which can lead to a waste of budget.

For example, you sell forklifts."forklift", but not "buy", but "how to fix". Autotargeting can issue your ad;
more time is spent on analyzing advertising campaigns;
there is no option to turn it off.
You can overcome the shortcomings by constantly canada consumer email list monitoring your advertising campaigns and conducting daily query cleanings, adding as many negative words as possible, testing targeting conditions, or working with auto-targeting rates.