Although we do not deal with individual advertising activities,

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An important feature of the work of such companies is that in most cases they do not take money from the customer for running advertising campaigns, but live off the commission from Yandex. In the fight for the client, quality suffers, and the work of such agencies comes down to recruiting a package of clients with whom they managed to build more or less mutually beneficial cooperation. Well, those who are not satisfied with this approach, let them continue to search the market for the performers of their dreams.

We at Kompleto often have clients who left such belgium consumer email list unscrupulous contractors.when a client comes to us for comprehensive services, and we have not yet built a full-fledged electronic marketing system, we have to urgently increase the effectiveness of such advertising.


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In the picture you can see the data on our client's contextual advertising campaign. With a budget of 600,000 rubles per month, the bounce rate was 55% - that is, 330,000 rubles were immediately wasted, and the rest of the budget worked questionably. It is not surprising.

In order not to “drain” budgets, we disabled contextual advertising and reconfigured it:
We selected target queries based on the segmentation of the target audience and the product matrix of our client.
We wrote ad texts for each cluster of queries and products.
We modernized sales pages for each ad group.
We set up web analytics systems.
Yes, for the client these works cost about 60 hours of specialist work, but the results were not long in coming.
The bounce rate dropped to 11% , we managed to reduce the cost of transition to the site by 3 times, which, with the old budget, allowed us to increase the amount of traffic to the site by 3 times. If the same amount of traffic were purchased at the old prices, then we would have to pay 6,500,000 rubles more per year.

"Profitable contextual advertising" will allow customers to identify unscrupulous contractors and prevent their budgets from going down the drain.