Mandatory steps in developing an effective communication strategy

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How do you know that your communication is successful and that your NGO has an impact? It's very simple - you will feel that local and regional authorities are willing to cooperate, it is easier for you to raise funds, famous bloggers do not refuse cooperation and even offer their own activities, more and more people know about your organization and form stable associations, such as "helping children with cancer = the "Tabletochka" fund."


The first step is to define goals. It is necessary to record what exactly the china rcs data organization wants to achieve in its communication.

These can be different tasks: attracting new volunteers, increasing the number of donations, raising public awareness about a specific problem your organization is fighting. Or all of them together (but given the often limited resources, you will still need to identify the main priorities).

The chosen goal will determine what exactly and how you need to talk about it on social networks and on the website.

For example, if you need to attract volunteers, you will need to tell stories of real changes that the organization has already implemented and show how these changes depend on the contribution of each person who helps.