Discover the essential tools for real estate digital marketing

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Past generations relied on newspaper ads and “FOR SALE” signs , but thankfully those days are long gone. Real Estate Digital Marketing is undergoing a digital transformation in the way properties are displayed.

Let's look at the importance of using digital tools to obtain leads; also how a digital agency is the perfect partner to acquire, activate, retain and finally, sell.


Real Estate Digital Marketing Tools


Digital Marketing tools open the doors to reach your target afghanistan number dataset more efficiently, since one of the most important qualities of digital media is its effective way of sharing information, photographs, videos, webinars, contact and immediate response, all of this is part of the resources we have today for the sale of any product, while fostering relationships with customers in multiple ways.



A study revealed that properties that have more visual content such as videos receive 403% more inquiries. This is compared to those that do not have it (Lason, 2018).


You may be interested in: 5 real estate digital marketing strategies for 2023



The customer acquisition process has been evolving very quickly in recent years. We have gone from receiving phone calls by placing our number in a classifieds newspaper, to using photography, video, websites and social networks as resources and tools for generating interested parties and potential clients in our properties. Depending on the specialty (rental, sale of used properties, new projects, houses, apartments, sale of plans, commercial premises, etc.) the tools may vary. In some cases we can use 3D models, VR (virtual reality) and renders, in the case of sale of plans, but professional photography and videos allow to show properties online easily and accurately, very useful for any type of property.

Below we will look at 5 powerful tools and practices that can be used for all types of properties. Our intention is that you leave this page with new knowledge and new ideas.

In your real estate digital marketing plan , together with a specialized agency, you should consider hiring services such as:



1. Social media marketing
From Twitter to Instagram and Facebook, social media is the first platform for purchasing, advertising and organic reach today. Definitely making use of social media to publish our properties should be part of a Real Estate Digital Marketing strategy since it is on these networks where people are increasingly present. If we take advantage of the tools offered by the platforms, we can plan web traffic or brand recognition strategies, among other objectives.



2. Email Campaigns

Email Marketing, as we have said before, is immortal, and will continue to be important for a long time. (Read our article on Email Marketing by clicking here ) The implementation of automation, mass mailings and lead nurturing are a constant task that generates results by keeping your growing contact base engaged. Using email strategies, a cold client can gradually increase their interest until they buy. Quality information and compelling arguments must be part of this content, and best of all, you can measure its impact through the opening rate and other performance indicators.