How to do primary data collectionIn marketing research

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But first, it is important to have a well-structured plan for the research, which defines what it should answer and how the data will contribute to the marketing objectives. . This broader view of the research process is necessary to make the best choice of data types, research methods and collection instruments. Now, let's see what are the main methods and sources for collecting primary and secondary data, as well as several tool tips that you can use.

, primary data collection can focus on the different brand gambling data indonesia user list audiences (consumers, clients, suppliers, employees, competitors, etc.). According to the research objectives, the intention is to know what these people think, how they behave or what their pains and needs are. To do this, it is possible and recommended to use quantitative or qualitative data.

You can use different methods, ranging from traditional interviews to collection with advanced tools. Let's look at some options: Interviews (individual or in pairs; face-to-face or online; structured, semi-structured or unstructured); Questionnaires (with multiple choice, dichotomous, ranking, matrix questions, etc.); Focus groups (groups of people who interact and debate about a certain subject); Ethnography (the researcher observes the group in their own environment, without interacting with people); Participant observation (the researcher observes the group in their own environment, but also interacts with people).