College students are often on LinkedIn to follow

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Be present on social networksThe number of Brazilians present on social networks is millions of people, which is equivalent to % of the total population. This means that the institution needs to be on these channels too, as it is certain that students are on them. However, take the persona into consideration when creating profiles on social networks, as it is not necessary to be on all of them.

relevant professionals and companies in their fields. On the fusion data user list other hand, high school students probably prefer TikTok. Therefore, identify the networks where the audience to be conquered is and analyze how communication is done in each one. Disseminate the content Once the content is created, it must be promoted on other online channels to increase access, especially blog posts.

Therefore, use social networks, newsletters, even WhatsApp and Telegram groups if the institution has them, to promote the content. Give preference to content that is top or middle of the funnel as it provides information and tips that will certainly catch the public's attention, in addition to educating those who are not yet ready to enroll. After all, when that moment comes, they will choose the best option, such as the school that helped them the most with good content, even without them being students yet.