It was what we call mass marketing. However

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But all of this is only possible because of them: data! Next, let's see some examples of those who know how to use them in personalization.Camila CasarottoCamila Casarotto May, | Reading: min✓ Human-created contentUpdated at: //Personalized MarketingNeeding content for your company? Find the best writers on WriterAccess!Try for freeHave you noticed the leap in transformation that marketing has taken in recent decades? Before, TV, radio and magazines were the brands' means of communication, which spoke to a broad and homogeneous audience.

, the internet and big data changed the way brands communicate doctor data user list with the public. Monitoring consumers' steps on the internet, every click they make and every page they access, has transformed marketing. Based on this, based on data, mass marketing gave way to personalized marketing.

Personalization aims to delight consumers, but also increase conversions with approaches and recommendations that directly target their interests. There are several marketing strategies that can be personalized, and that is what we are going to talk about in this article. Next, you will better understand what personalized marketing is and how some leading brands in the market are creating creative and efficient personalization strategies.