Why are they so important for web positioning?

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In SEO, it's not all about quantity. Attracting a lot of users to your website is very useful, but it's not necessarily the best scenario. If you have a 20% conversion rate and you attract 1,000 users, you'll have 200 customers. Now imagine you attract 800 customers, but you have a 50% conversion rate. You'll have 400 customers.

Even if you've chosen effective keywords and are attracting targeted searches, it will be difficult to generate many conversions if you don't understand your SEO audiences. To create customers and build brand loyalty, you need to create content aligned with your target audiences and improve their experience based on their tastes and needs.

Defining your target audience and buyer persona also allows you to refine and define your keyword density . Buyer personas can help you discover other interests and habits of your audience, which in turn opens the door to new keywords and new marketing spaces.

How to define the target audiences of your SEO campaign?
Start with your website statistics
Your website already contains a wealth of valuable information. It’s easy to access and not only gives you vp facility manager email list insight into your digital audience, but also into how you’re reaching them.

Google Analytics offers basic but very useful information for your marketing about your target audiences: gender, age, and which websites they visit yours from. This data is the basis for creating an accurate picture of your audience and deducing what their interests are.

Analyzing this information will help you understand why some of your pages are more successful than others. Some may be more aligned with your target audience's interests , while others offer little value to them. This can help you display more engaging content and figure out how to anticipate your audience's needs when ranking your website.

Pay attention to which products are most popular with your target audiences, or if there are divergences. Your website statistics can help you segment large audiences and create different sales flows to optimize each one. They may also reveal that you are attracting some segments that do not interest you or that you have not managed to attract the entirety of your digital audience.

Identify subgroups in your audiences with subtopics
Your main keywords are a great place to start defining your audience. However, looking at subtopics of your main keyword topic can reveal important segments of your target audiences.

There are several types of keywords , and you can identify subtopics through long-tail keywords that are directly related to your main keywords. These secondary keywords are more specific in SEO and can show you a part of your audience that you might have missed.

Subtopics also allow you to segment your audience in a relevant way. This allows you to optimize content for each segment and achieve higher rates in your conversion funnel .