Optimize your retention and conversion rates

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As we have seen above, the ultimate goal of your lead generation strategy is to convert MQLs into SQLs before triggering a purchase.

This is where the implementation of content tailored to each objective (lead nurturing) comes into play , as well as lead scoring.

6 steps to lead scoring – WebConversion
This will help you rate your prospects' propensity to act. For each lever used by your prospect, assign points.

Let's give a concrete example, which you can shape however you want:

From 0 to 5 points (lead): you publish an article on the Linkedin blog. A user of the platform clicks on it (+5 points)
From 5 points to 50 points (lead marketing): A call to action in the article sends them to a landing page on the topic. They click on it (+5 points) and fill in their details to download it (+20 points). You send them a satisfaction canadian cto cio email list email that they open (+5 points). You have cleverly added a video presentation proposal for your products. They click on the Calendly link and select a time slot (+15 points).
50 points and more: (sales lead): the sales team takes over and gives a demonstration of the service you offer (+30 points). At the end of the call, they send a summary with the link to the page to subscribe to your product. The prospect clicks on it (+50 points) and then abandons the basket. They then receive a follow-up email , which is also clicked. The prospect converts. They then become a customer.Building customer loyalty
You have managed to generate your first clients thanks to a well-thought-out conversion funnel. Congratulations. It would be a shame to let them go.

The greatest strength of a business is a convinced customer, known as a promoter. On average, retaining a loyal customer costs five times less than acquiring new ones.

To retain them, there are many ways to do it:

Organization of exclusive events (VIP evenings, workshops)
Satisfaction surveys
Birthday gifts (promotions, candy, etc.)
Exclusive content…
Analyze the results
At LaGrowthMachine, we never tire of reminding you that it is important (I mean, crucial!) to measure your actions.

If you don't know which strategy has worked well and which lever has underperformed, it's like throwing bags of money into a trash can.

Cut the campaigns that aren’t working and find ways to optimize the ones that are generating business. And repeat once you’ve found the perfect recipe.

All of these actions are time-consuming. Fortunately, you can make your life much easier by choosing the right tool.

LaGrowthMachine: sales automation tool to boost your leads
You only have to look at our customers' feedback to see how effective an automation tool can be for Growth Hackers , for example.

By automating your lead generation strategy, you will save a lot of time in your daily routine. And for every minute you save on tedious tasks, you can focus on increasing your revenue.

With our tool, you can:

**Create a multi-channel prospecting workflow (**Email, Twitter, Linkedin)
Automatically enrich your leads
Managing your leads in the way that best suits your business
Set KPIs and measure the overall performance of your campaigns
Integrate many complementary tools (including your CRM) to improve your data
This is the quickest and most effective way to ensure you are properly setting up and monitoring your lead generation strategy.