How to measure the performance of your recruiting emails?

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Measuring the performance of your recruiting emails is essential to assess their effectiveness and identify areas for improvement. Here are some key metrics to keep in mind:

Open Rate : This metric measures the percentage of recipients who opened your email. A high open rate indicates that your subject line and sender name were compelling enough to grab the candidate’s attention.
Click-through rate: Click-through rate measures the percentage of recipients who clicked on a link within your email. It can be an indicator of the level of interest generated by your email and the effectiveness of your call to action.
Response Rate: The response rate measures the percentage of candidates who responded to your email. A high response rate indicates that your email resonated with the candidate and sparked their interest in the job opportunity.
In addition to the metrics mentioned above, it is also worth considering the hard and soft bounce rate and the unsubscribe rate. The bounce rate measures the percentage of emails that were not delivered to the recipients' inboxes due to various reasons, such as invalid email addresses or full mailboxes.

Monitoring your bounce rate can help you ensure that your email list is up-to-date and accurate. On the other hand, your unsubscribe rate measures the percentage of recipients who decide to unsubscribe from your email list.

A high unsubscribe rate could indicate that the content or frequency of your emails isn't resonating vp communication officers email list with your audience, and adjustments may be necessary.

By analyzing these metrics, you can evaluate the performance of your recruiting emails and make data-driven decisions to optimize your email strategy. Experiment with different subject lines, content, and calls to action to see what resonates best with your target audience.

How to improve the performance of your acquisition emails?
When it comes to measuring the open rate of your recruiting emails, it's important to consider several factors that can influence this metric.

For example, the time at which you send your emails can have a significant impact on the open rate. Sending emails during peak work hours can result in lower open rates as candidates may be busy with their tasks. On the other hand, sending emails during non-peak hours, such as early morning or evening, could increase the chances of recipients opening your email.