A multi-channel approach

[Ehsanuls55]

There is no denying it anymore: a multi-channel approach is the way to go!

It just makes sense when your leads are active on both LinkedIn and email, because you're covering all your bases.

That being said, we always recommend starting with LinkedIn and transitioning to email if necessary.

Expert advice

Why start with LinkedIn?

For the simple reason that it's less formal. We've found it easier to start a conversation there. Plus, you can use LGM to automate your voice messages, which are so awesome to use since

They double your response rate (we back this up with real statistics in the article).
They are more personal and spark people's curiosity, so you are almost guaranteed that they will listen to what you have to say.
They make you stand out from the rest.
Data-driven refinement:
With every campaign, LGM provides you with insights that are worth their weight in gold.

Learn what works, adjust what doesn’t, and watch your Ideal Customer Profile (ICP) segmentation vp business development email list become more precise with each iteration.

How to take advantage of LGM for your ICP acquisition?
Now, the part you've been waiting for: putting LGM to work to reach your Ideal Customer Profiles (ICPs). Here's how we do it, step by step:


Disclaimer

This video was created for another guide on how to capture your persona . However, the sequence, process, and even the wording remain the same.