Full Year Email Engagement Rate – Email Marketing Benchmark reports full year email engagement rate. View full table. It turns out that despite the increase in email volume during the Q2 sales season, average engagement rates did not decrease. Instead, they increased and reached their highest average levels in November ( OR and CTR) and December ( OR and CTR). This shows that while marketers face tougher competition during the sales season, they are also communicating with a more receptive audience—ones in ashopping mood,looking for the best deals and gift ideas.
What You Should Do Increasing mailing frequency bc data philippines user list seems to be a solid strategy to try in Q. To avoid email delivery issues, be sure to gradually increase the frequency over at least a few weeks to give your audience a chance to get used to it. Additionally, consider running re-engagement campaigns before sales season and purge your email list of long-term inactive contacts that could be dragging down your results.
Read more: Inspiring Holiday Email Marketing Campaigns Best Black Friday Email Campaign Examples Cyber Monday Email Campaign Examples Think long term and avoid shortcuts Email marketers are often looking for quick-win solutions to help their business Goals, especially when writing subject lines. The internet is awash with suggestions that adding specific phrases, emojis, personalization or numbers can guarantee higher open rates. We’ve already discussed that this metric – email open rate – isn’t ideal.