Adapt your marketing strategy to the post-Covid-19 stage

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It is nothing new to say that the coronavirus has turned our lives upside down and that this uncertainty is here to stay. After an initial moment of surprise, and trying to adapt hastily and without thinking too much about the new situation, the time comes to stop and think, analyse and make more long-term decisions .

We cannot change what happens in our environment. Thinking that in a few months we will return to the situation before the crisis is not very realistic. Companies that know how to general manager email list adapt to changes are the ones that survive and become stronger.

Surely, reviewing your marketing plan at this point can seem bleak: product launches or events postponed, trade fairs postponed or even cancelled, budgets frozen… The marketing department may be one of the most affected by this situation, however, it remains essential to help recover customers and thus increase turnover. That is why it is important to establish the bases for future actions now , paying attention to how events evolve and, above all, to what your customers demand.

Given that we are in a time of social distancing and limited capacity, it is more important than ever to take care of your online presence . This is why a more human approach is proposed, focused on values ​​that are useful to society. In other words, there is an alignment with the expectations that people may have about the brand.