Quality content: how to measure quality, improve and build processes

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At the SEO Day conference, Denis Velikozhon , Marketing Lead at Railsware, an SEO specialist with 10 years of experience, spoke . The expert talked about how to evaluate content effectiveness and how to make content work and bring maximum benefit.

Competitive environment analysis
We have collected data on the twenty largest global competitors in the email marketing niche. Each country has its own competition, but we have focused on global players. Among these competitors, about ten companies qatar customer email list have a billion-dollar valuation. Several of them have received investments exceeding $100 million, with corresponding marketing budgets and a rich history.

For example, one of the largest players in terms of traffic is Mailchimp. Amazon is also present in this niche with its Amazon SES product. This indicates a high level of competition in the global B2B SaaS market.

Competitive environment analysis

Mailtrap , the company we'll talk about next, is in the top 20 for several metrics, such as total monthly site visits (according to SimilarWeb) and organic traffic. The campaign ranks ninth for these metrics.