Most common mistakes on social media

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What are the most common social media mistakes that most companies make?
-Not having clear objectives will make your presence on social media erratic and ineffective. The ideal is to set objectives and monitor them to fine-tune the strategy.

– Social media is a channel designed to establish a conversation with your target audience. The first step is always to listen and gradually enter into the conversation in a respectful way and adding value.

– It is necessary to choose carefully which social platforms your company is most interested in having a presence on, taking into account the sector and the brand’s target audience. Choosing well where you will begin to promote yourself will help you save time and energy and in the long run have a greater impact.

– Social media keeps us connected 24 hours a day and we are used to immediate engineering directors email list interactions through it. That is why you must avoid at all costs taking unnecessary time to respond to your clients’ queries or comments.

– Although we all know that a company’s social media presence is ultimately aimed at promoting itself and selling something , it has to be done subtly. People are on social media to have a good time and relax, to find interesting information, etc. Not to see advertising. You have to share valuable content for your followers or they will end up ignoring your posts or unfollowing you. With social media we win over our target audience and increase the chances that they want to consume our products or hire our services.

Post frequently on social media
– On social media we can’t disappear for days and reappear again as if nothing happened. Consistency is very important, our visibility would be compromised if we did that. Keep in mind that our content reaches more or less 15% of the people who follow us, being there daily multiplies the chances that they will at least see some of what you publish.

The frequency of posting is also very important. Ideally, you should post interesting content every day, not spend days without posting and then suddenly share a lot of content all at once. On all social networks, this behavior is seen as invasive and irritating.

Timing refers to choosing the right moment to share content. You must take into account the hours when your target audience is online and most receptive.