In-app survey asking whether users need a map

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Alexey Rytov, Product Owner at Semrush and author of the channel Productologist's Parables , shared a framework for conducting a brainstorm that he has been using for a long time. 1. You gather a group of three to twenty people and formulate a task. For example: "We want to come up with an online constructor for hamster cages and need ideas on what it might look like." 2. Then you split into three to five teams. If there are not many of you, then one person at a time is fine. 3. In half an hour to an hour, each team must come up with a way to solve the problem. For example, draw a prototype of an online constructor on paper. 4. When the time is up, you get together again. france customer email list

Build a decision tree. This is a diagram that shows a series of interconnected decisions. It is convenient to use it to trace the development of events. In our case, how the user goes through the path to the purchase in the card.


During the brainstorming session, the team identified several ideas on how to test the decision to develop a lightweight version of the map and added them to the tree :



Qualitative research on whether users need a map.

Fake door test: a fake card banner that offers a link to the app.