Search engine optimization includes all measures to improve the positioning or ranking of a website in search engines, especially Google. The main goal is to get the content to rank as high as possible in the search engine results (SERP). It should be noted that the measures taken must always be supported by data. SEO tools play a very important role, as they not only help to monitor success, but also to actively optimize content. To get an overview, SEO tools can perform the following tasks:
Keyword research : what keywords should the content be based on?
Keyword monitoring: how does the website rank for relevant keywords?
Backlink analysis : which external pages are linked to the content of your website?
Website structure analysis: How is the website structured? (Also generates a sitemap).
Performance Analysis: Is Your Website Loading Time Fast Enough?
Internal link analysis: Are there errors in the internal link structure?
Ahrefs
Ahrefs Website
Ahrefs is an all-in-one solution for search engine optimization
Ahrefs ' set of tools is ideal for professionals who optimize websites for search pharmaceuticals email database engines. To do this, it has five smaller tools:
Site explorer: provides information about the backlink profile and compares the ranking of your own website with that of your competitors.
Keyword explorer: allows you to find relevant keywords.
Site audit: displays all important SEO data for the website itself and checks for any problems.
Rank tracker: provides a tracker of how the website's ranking has evolved over time.
Content explorer: identifies relevant topics and makes it easier to create good content.
Although Ahrefs is aimed at professionals, it also has offers for those who are just starting out with SEO. If you visit the website, you will find numerous free tools that help you identify keywords of interest or perform analysis. However, don't expect detailed reports on your website. Sometimes, you need to register. In addition, Ahrefs also offers educational material to learn in detail how to carry out search engine optimization.
Advantages Disadvantages
Complete tool set (Relatively) high price
Free tools
Teaching material and tips for beginners
Google Search Console
Google Search Console login page
Register your website with Google and use the search engine's SEO tool.
Google, the most popular search engine, also offers a tool that can be used for website optimization: Google Search Console . This is a recommended tool for all webmasters, as registering your website with Google is one of the first steps in SEO. You only need to verify your identity as the domain owner and, once confirmed, you can work with the online software completely free of charge. With this tool you will get a lot of information and numerous functions. Google Search Console:
What are the functions of SEO tools?
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