What is an influencer?

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Definition: What is an influencer?
Influencers are people who have a large reach and popularity on social media. The term “influencer” comes from the English verb “ to influence” and has been used on social media since the 2000s. Influencers use their reach to spread certain topics and information or to promote companies . Thanks to certain analysis and statistics functions, for example on Instagram , influencers can find out how many people their posts have reached and what their reactions have been.

Influencers have a strong influence on the people who follow them to the point of impacting pharmaceutical email lists their opinions or consumption. To do so, influencers can be active on a wide variety of platforms, such as Instagram, Facebook, Twitter, TikTok or YouTube .

Targeted marketing with well-known influencers is called influencer marketing . Companies can benefit greatly from the reach of influencers and get to know their target group and potential customers better through social media monitoring . They use influencers specifically as brand or product ambassadors to promote their brand or a specific product. Long-term cooperations, short campaigns or short testimonials can arise between influencers and companies.

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What categories of influencers exist?
There are different categories to classify influencers. The number of followers or the target audience are some of the criteria that can be used for this.

According to the number of followers
Mega influencers . The most famous influencers can have up to several million followers. They usually work on several topics on their profiles.
Macro influencers : They have up to 1 million followers. They often focus on a single topic, although this is usually very well known.
Microinfluencers . Microinfluencers are profiles with up to 100,000 followers and usually specialize in a specific topic. They have a close connection with their followers, which makes them very attractive.
Nanoinfluencers . These influencers generally have up to 10,000 subscribers, and their profiles often cover very niche topics.
Depending on the target audience and content
The target audience that influencers want to reach with their content can vary greatly. The topics that influencers address are extremely diverse. On the one hand, there are those who focus on a niche topic and therefore target a very specific audience. On the other hand, there are influencers who cover a wide range of topics**, attracting a broader audience. Depending on the topic covered, influencers are classified as:

Key Influencer . Influencers in the classic sense; they enjoy great prestige
Finfluencer . Influencers in the financial field
Mum/Dadfluencer . Influencers in the family environment
Medfluencer . Influencers in the medical field, also applicable to other academic disciplines