How to Write Product Descriptions That Sell Fast

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As an eCommerce store manager, we are sure that you must have written multiple product descriptions. But, you may feel that you are not giving your best, even though you cannot pinpoint exactly why.

Either way, you write your description and hope – fingers crossed – that your products and their descriptions will appear on major search engines when your target customers perform transactional searches on any device.

You also hope that your product description snippet and images on the search engine results page (SERP) will move those customers enough to want to click through to your e-store. From there, the perfect story follows: they land on your website, read the rest of the description, add the product to their shopping cart, pay, and that’s it.

The thing is, though, that with a good description of your products, you can stop guessing or waiting patiently for this to happen and have some certainty that your target customers will likely follow this purchasing process.

How? Keep reading as we, the professionals at MIO Digital Agency , explain a nine-step chief vp sales marketing officers email list technique for writing product descriptions to sell quickly, as they will trigger positive emotions in your online store visitors, turning them into customers.

Step 1: Identify your ideal buyers and their pain points.
Every good product has a buyer, or at least a profile of the ideal buyer. This is known as the “buyer persona.” It is a fact that successful brands are those that are able to identify them.

So, to write a product description that sells, the first step is to determine who your target audience is: from the way they speak and communicate, to the stories that will capture their attention.

To do this, you need to be able to determine the product benefits and features that your potential buyer is likely to be interested in. This starts with identifying your buyer’s characteristics and pain points, or the solutions they desire.
By highlighting your ideal buyer’s need in your product description and focusing on how your product is designed to meet that desire, you minimize the chance that they will leave your site without making a purchase.

Don't forget that the average web user takes about 20 seconds to make a purchasing decision, which means you only have a short window of opportunity to convince them to buy.