Tips for SEO-optimized web design

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SEO and web design can be effectively integrated if you have a design plan in place beforehand. In fact, this planning should be done taking into account the basics of SEO. Of course, the brand image and the objectives that you want to achieve in the short and long term must also be taken into account.

The most effective strategies that can be applied are focused on improving the user experience . It is also about making the website much more attractive to search engines.

Keyword research
When working on SEO positioning for search engines like Google, it is occupant resident database necessary to perform a keyword analysis . You need to identify those that best fit the interests of your website and the product or service you offer.

It is also important to segment the audience considering different aspects, such as gender, geographic location, age, etc. In addition, it is important to analyze the data to check if they are giving the expected results in the strategy or if they need to be adjusted.

With a correct Keyword Research strategy you will be able to:

It allows you to create an environment tailored to the browsing and consumption needs of potential customers.
It offers the opportunity to appear in search results for the right terms.
It also allows you to discover the latest trends to adapt your brand to current market needs.

Heading structure
Headings in SEO are HTML tags that serve to structure the content of a specific web page. They are used to inform a user and search engines like Google how a website is structured.

To achieve this, it is important to define a user-friendly structure for titles and subtitles . It must also achieve the desired objective according to the type of page (conversion, sale, content, etc.).

Header tags allow us to define the main header of a page, as well as subheaders for various sections of content that we want to show to the user. It is also important to use the right words to increase the chances of good positioning.

Some of its advantages are:

They function as a guide and summary of the text.
It shows visitors and crawlers the essence of the content, as it conveys its message in a concise and organized manner.
By improving the user experience, Google is much more likely to rank the website higher organically.
Responsive design
Previously, a web designer had to create different stylesheets to display the site correctly on different devices. However, today, responsive design allows you to create a single stylesheet depending on the screen of the device you are browsing.

This allows users to be offered automatic adaptation and significantly improve their experience. In fact, with this strategy it is not necessary to develop and run two versions of the website, saving much more time and money.

With a well-crafted responsive design, many SEO advantages can be achieved:

Websites are easier to navigate and engage users more effectively
Pages load much faster, which is a very positive thing in the eyes of Google.
Provide a unique URL for effective common indexing
Errors in layout and content organization are prevented
Bounce rates are reduced
Visitors can share the content more easily on their social networks, increasing the chances of it going viral.
Avoid penalties for duplicate content on different versions of your website
WPO
WPO ( Web Performance Optimization ) is a process of optimizing the performance of a website . It focuses on carefully analyzing the technical aspects of a web page and identifying the factors that can be improved. The goal is a much faster loading speed .

It is important to work on WPO in SEO since most Internet users do not wait more than three seconds for a page to load. In fact, in less than three seconds they go to another website looking for a more immediate response and a more user-friendly experience.

In the practice of SEO web design, loading speed depends on multiple factors: proper code cleaning, server, image optimization, etc. In addition, different tools are used to verify loading speed, improve the aforementioned aspects and analyze the results obtained.