Never stay static and fall into the trap of stagnating your email strategy

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Always update your lists – Lists are only temporary; they need to be constantly updated and changed according to your market. Try to find out which addresses are inactive and contact new emails; you canuse LinkedIn's email search engineto make sure the emails are correct. A contact's preferences, interests, and needs change over time, and you need to adapt to stay on top of your game. Add, remove or even change the categorization if needed.


Always measure your success – You need a reliable tool to chile phone number list ensure that your segmented email campaigns are getting the most out of them. Keep track of the metrics that are important to the success of your email campaigns. Track the metrics that are working and those that are not to learn the strengths and weaknesses of your campaign.
General segmentation

Contacts love personalized emails because they can better connect with the content. Research suggests thatabout 71% of customersthey would rather consume more personalized content that suits their needs.

You want this to happen with your email marketing strategy. That's why you're thinking about email segmentation. There are many ways to achieve this. The first is generalized segmentation.

Specific title
Picture or video
Points explaining the benefits
A call to action with an email opt-in mechanism
Social proof of the benefits of an email list
Just make sure the content of your email aligns with the content on the landing page.