Include plain text emails in your marketing strategy

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Personalization in text
Segmentation always comes with personalization. However, in 2022, hyperpersonalization is a prerequisite when all is said and done.

This means moving beyond "Hi, [FirstName]" to something more tangible.

Using automation can give you a huge advantage in cayman islands phone number list creating hyper-personalized email marketing campaigns. Automated sequences – such as cart abandonment emails or welcome emails – trigger specific user actions. This means that said email campaigns act organically and naturally – almost as an expected follow-up to the user's action.

You will need to collect data and use AI and machine learning technologies to achieve this. This will give your e-commerce business an edge. Such tools can help you segment your list by analyzing the data and finding even the smallest patterns that will match your audience one-on-one.

Try to increase audience engagement as they sign up. You cancreate a subscription formasking users to set their own preferences. This will improve your segmentation strategy and enable perfect personalization. But it would be best if you also let users feel like they are talking to a friend. And this is where plain text emails come into play.

especially now, when plain text can certainly increase your conversion rate and ROI.

Plain text emails are perfect when your email marketing campaign has a specific message to deliver. However, there is another major benefit of direct text emails that will play a key role in 2022.