Morality and content marketing

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We can summarize the potential problems of content marketing as follows:

Is resource-intensive (costs money or time)
Requires a clear strategy that is implemented in a targeted manner
Results take time
Increased number of content marketers makes competition increasingly fierce
Read more in depth about the disadvantages of content marketing!

The advertisement for the electric car above was mauritius email list taken from TV 2 news. Although the post is marked as “advertisement”, many claim that this is a form of hidden advertising where the reader is misled by the appearance of a news report. In the media, the issue related to content marketing has been debated: What should be defined as product placement, advertising and content marketing? Where is the line drawn, and what should be allowed in Norwegian society?

Get a better understanding of the issue by reading this article that discusses the ethical implications of content marketing. There we take a deeper dive into the issues that today's marketers must deal with! Here we meet Jens Barland, among others, as a gatekeeper at the intersection of content marketing and journalism.