A session refers to the entire process from when a user views a website to when they leave, and is one of the important indicators for judging the traffic status of a site.
Here we'll take a closer look at what a session means exactly and how it differs from other metrics.
Key points of this article
The number of sessions indicates the flow of a user from viewing a website to leaving it, and is useful for understanding the level of activity of users and their interest in content.
session_start indicates the start number of sessions, and can be used to confirm contact with users and understand user attributes.
If a session doesn't start, it won't lead to leads or inquiries.
It is important to understand the difference between the two, conduct analysis, and increase the number of sessions.
table of contents
What is the number of sessions?
The difference between the number of sessions and other commonly confused metrics
GA4 has two types: "session" and "session_start"
4 ways to increase sessions
The number of sessions is an important indicator that also affects sales.
What is the number of sessions?
The number of sessions is one of the indicators that measures the number of user visits on a website.
Unlike simple access numbers, it measures philippines telegram phone number list the entire process from when a user views a website to when they leave. Therefore, in web marketing data analysis, it is also used as a parameter for bounce rates and major indices.
GA4 counts sessions by aggregating user IDs called "session IDs." Session IDs are automatically generated when a user visits a site and do not expire until one of the following conditions is met:
Conditions for session termination in GA4
Condition 1: If the user leaves the website
Condition 2: If the user does not perform any action on the page for more than 30 minutes
In Universal Analytics (UA, formerly Google Analytics), the predecessor of GA4, a session would end when a user re-accessed a site from another site or when the date changed while browsing the site. However, in GA4, the above conditions have been redefined as the conditions for a session to end, and the number of sessions is measured less than in UA.
Therefore, when comparing data from the UA era, it is important to take into account the differences in conditions when conducting your analysis.
In addition, the session timeout period can be adjusted in GA4. For details, please see the Google Analytics help page .