How to set up an Instagram Business Account

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You even sell directly on the platform. Instagram lets you set up shop right within the app when you create a Business profile. This allows customers to buy your products without having to switch to a different app or website.

Currently, there’s no option to directly set up a Business Account. malta b2b leads You have to first create a personal account and then switch to a Business profile from there. Check out the steps below to learn how to create an Instagram Business profile.

Go to your profile and tap on the “Edit profile” button below your profile picture.
Tap on the option to “Switch to professional account.”
Side-by-side images of an Instagram profile with arrow pointing to "edit profile" button and the edit profile page with arrow pointing to "switch to professional account" button.
Tap on “Continue” and select the category that best describes your business.
Choose whether to display the category on your profile and then hit “Done.”
Side-by-side images of an Instagram business account setup window with a question asking "What best describes you?" and a list of category options underneath.
On the next page, select “Business” instead of a “Creator” account and tap on “Next.”
Review your contact info. Make sure you include your official business email and contact info. If you have a physical location, including an address is a great way to add credibility to your profile. For businesses that want to enable a “Call” button, it’s essential to include a phone number.
Side-by-side images of setting up an Instagram Business account: One image asking "are you a business?" and two options for "business" and "creator" listed below with the "business" option selected. Another image asks to "review your contact info" and lists fields for public business information.
Tap on “Next” and that’s it. You’ve now created an Instagram Business Account to promote your business.
Optimize your Instagram business profile
Creating an account is only the first step. If you’re serious about using Instagram for business, your profile should represent that. Make sure to optimize your profile using the following fields.