But, seasoned marketers know that’s just the beginning. Open-rate passes the baton to click-through rate. But click-through rate isn’t the finish line. Both are merely proxies for getting conversions. And nothing fuels conversions, builds relationships, and offers qualitative insights like a real human writing back. In other words, your email response rate is the single most-important metric that separates faceless numbers from genuine, brand-building, and uber-profitable human connections. Unfortunately, most email marketing — namely, autoresponders — comes off as thoroughly inhuman: smarmy, dispassionate, robotic, and dull.
The good news is … you don’t have gambling data russia to rescue your autoresponders from being trash-bin-bound alone. A handful of top-email marketers have perfected the craft of human connections. This article showcases three such gurus – ramit sethi, sujan patel, and scott oldford. Even better, it offers a direct and behind-the-scenes look at their most successful autoresponder campaigns and the lessons you should apply to your own. Picture related: how to increase your email open rates how to increase your email click-through rates ramit sethi what autoresponder of yours gets the highest response rate? There’s an email I send with the subject line “straight truth about starting an online business.
” it’s part of a sequence that we use to sell my flagship course, zero to launch. This course helps people create their own successful online business. Picture I don’t know the exact response rate, but we had to stop asking people to comment on the website, because the page was crashing people’s browsers. This is the entire sales funnel for the product, consisting of emails, blog posts, and webinars: picture in april , we used that sequence to generate revenue of $,, over the span of days.