Often a sketch is treated as if it were some kind of sketch on a napkin. If we are talking about a website prototype, then this is absolutely not the case. Here it is the result of persistent work of an entire team of developers, where each participant brings some element made by him to the overall picture. Sometimes creating a prototype takes most of the time allocated for the implementation of the project. Let's consider the stages of prototype development.
Formulation and setting of goals
The most important thing what is a loan is to formulate these settings correctly, otherwise you can create a beautiful, convenient and absolutely unsuitable for generating the required flows (for example, leads) site. Vague expressions should be discarded, since it is almost impossible to form useful hypotheses on their basis.
Decide what results you want to achieve with the site. Then choose the tools. Here are some examples of the relationship between goals and means of achieving them:
e-commerce (order formation) - you need to create an online store;
attracting clients in the consulting field - a website for selling services (corporate);
launch of a new product on the market, presentation - landing page;
product/service promotion - selling one-pager;
lead generation - informational website, blog;
company presentation - corporate web resource;
informing the target audience - landing page, business card;
increasing brand awareness - a website that represents the company.
Formulation and setting of goals
Example of the main page of the website www.nike.com
Formulating and defending hypotheses
If we have clearly formulated goals, as well as a clear toolkit for achieving them, then to increase the effectiveness of the site, it is necessary to form hypotheses. They are assumptions that we will subsequently confirm or refute using prototyping.
Of course, you can do without them - just take a standard "blank", make an original eye-catching design for it, and that's it. But the effect of such a web product will most likely be small, since this site will not differ in any way from tens of thousands of similar ones. So formulating hypotheses is a worthwhile undertaking if you are interested in the end result.
Let's say we are preparing to open an online store selling laptops. The hypothesis in this case would be: a filter that selects computer models according to customer requirements reduces the number of customer clicks on the site before the request is sent, which means it should contribute to greater conversion.
The hypothesis is ready: it is reasonable and logical. Well, let's check the number of clicks from the moment a potential buyer enters the site until he/she reaches the finished application without a filter or with one.