Advertising on the Internet

[subornaakter40]

In addition to contextual advertising, types of online advertising include various types of email newsletters, promotion in social networks and a large number of different customer acquisition channels.


Working with regular customers

Let's look at the operation of this acquisition changsha mobile phone numbers database channel using a specific example. Let's assume that there is an insurance company that sells car insurance policies, with a basic list of existing customers and a channel for new ones. Insurance policies have a validity period, and for some existing customers it expires. It makes sense to inform customers about this shortly before the insurance period expires. In this way, your old customers are re-entered into the customer flow.

Competition is constantly reducing the number of new customers. Here, companies with a longer history of operation and an established customer base will always have an advantage. For them, the main problem is to retain acquired customers, who are hunted by young competitors. Regular customers are the basic asset of the company, which must be retained and close contacts maintained with them.


Contact with the media

The traditional and proven channel for attracting customers is the usual mass media, that is, periodicals, television and radio broadcasts.

The evaluation of the channel's impact depends on the tasks set by the customer-businessman. For some, such a method will be highly effective, while others may be disappointed.

A customer who has used such customer acquisition channels for the first time is recommended to conduct preliminary testing. Not all solutions will be equally effective even for the same company, so having tried one or another method, you can choose the most profitable and productive one.


Conducting promotional activities

Most entrepreneurs are well aware of this type of customer acquisition channel. Many random people from your target group visit the store/salon after receiving a bright leaflet from the manager.

You can endlessly diversify your promotions - organize a lottery or a fun draw related to some important event. You can qualitatively play out any calendar holiday - it is only important to make a favorable impression for business.