The 7 Functions of Marketing & Why You Need Them All

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10 min. read
Kayla Johansen
Kayla Johansen
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Content Writer
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Marketing is imperative to your business’s success, but it entails more than advertising your product or service. You’ll find seven functions of marketing that inform your team’s operations: marketing nurse database management, financing, product and service management, pricing, promotion, selling, and distribution.

This post will explore these functions and provide actionable resources to help you build a robust marketing strategy.



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What are the functions of marketing?
The seven functions of marketing are marketing information management, financing, product and service management, pricing, promotion, selling, and distribution. To help your business grow, you need each area to come together and build a productive marketing approach.

Why do you need to understand all 7 marketing functions?
You might be wondering why you need to understand each of the functions of marketing. You might also be trying to understand how they all tie back to marketing — aren’t other teams responsible for some of them?

For functional marketing that achieves success, all teams must work together. Each marketing function informs the next, and success requires a holistic view. For instance, your marketing communications impact your sales team’s success, and your distribution strategy affects whether your promotions drive real results.

As we explore each marketing function, you’ll see how they all work together to add depth to your marketing strategy.

7 functions of marketing
Ready to dive deeper into the functions of marketing and how you can implement them into your strategy? Keep reading for an overview of each!