My AvantGo Channel

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For example, if a company works in the event industry, it can periodically inform club card holders about planned performances and concerts. A company that uses an automatic short message system reduces personnel costs - there is no need to call clients. Club card holders receive SMS in a timely manner with up-to-date information about DJ performances, posters of upcoming events, they receive emergency notifications about concert cancellations, and receive other useful information.

Companies that have an appointment system (medical institutions, beauty salons) send reminder messages to clients about the day and time of the appointment. Such marketing tools were introduced several years ago in European clinics. What results did this achieve? The number of patients who "forgot" and did not show up for an appointment has significantly decreased, and the current costs of contact and notification have decreased. In addition, there are more regular conduit cn mobile phone numbers database customers, and the clinic's income has increased. This type of system allows you to quickly inform customers about promotions, discounts and special offers.

Remember, if your company communicates with consumers via SMS, this communication must be authorized by the customer.

American Airlines once created the My AvantGo channel, giving travelers mobile access to flight schedules, contact information, the Aadvantage travel rewards program, and Net SAAver fares. This led to increased and repeated demand from users.


We conclude: new marketing tools in the form of mobile technologies allow us to establish long-term cooperation with clients.

In Russia, the most common option for using mobile communications within CRM programs is M-banking, or mobile banking. M-banking is a service that allows mobile subscribers to use all or some of the capabilities of a bank account via their phone.

Thanks to the mobile application, the user is aware of any transactions on the bank card immediately after they are made. The client always knows how much money is in his account. Several banks provide such services, including Sberbank. Mobile marketing services can be provided in different ways - it all depends on the functionality of the site.