About the authors:
Kim Chan is a professor and head of the strategic management department at the French business school INSEAD. He is one of the five “best thinkers in the world”. He has been repeatedly published in the world’s top-rated publications on management.
René Mauboron is a distinguished fellow and professor at Insead Business School, co-director of the Insead Institute for Blue Ocean Strategy, and the author of hundreds of academic articles and business books.
About the book:
The main idea of the the benefit of our ios database book "Blue Ocean Strategy" is to ensure the growth of the company's profits by developing new markets and creating demand for its products there, instead of fighting with competitors in low-profit markets.
Blue Ocean Strategy, Kim Chan, Rene Mauboron
The book includes real stories of real cases from 30 business sectors, for which more than 150 successful and working blue ocean strategies were developed.
The authors note that the strategy is based not on the actions of competitors, but on increasing the value of the product and customer orientation. In addition, the process of creating a strategy and its implementation should not be separated. On the contrary, their unification will significantly accelerate the development and conquest of new markets by the company.
According to Strategy+Business magazine, Blue Ocean Strategy is number 1 among strategy books.
Word of Mouth Marketing: How Smart Companies Get People Talking About Them, by Andy Sernovitz
About the author:
Andy Sernovitz is the head of the consulting company GasPedal, which specializes in word-of-mouth marketing. He is a regular author of such magazines as Forbes, Wall Street Journal, The Washington Post, The New York Times.
About the book:
This book is the best practical guide to word of mouth marketing. Many underestimate its power, but the author debunks all the myths and reveals all the secrets about how to get people talking about your product, and how these conversations can be turned into a working promotion strategy.
Word of Mouth Marketing by Andy Sernovitz
The book contains visual worksheets, as well as several real cases, using which you can see how different approaches to motivating buyers to talk about you, leave reviews or recommend your products to their friends work. It will be useful to all managers and owners of companies without exception who want to develop an effective marketing strategy.
So, let's summarize. There are a lot of books on marketing, and each of them can be useful to the reader. Everything depends on the goals and tasks that need to be solved: whether it is creating a cool marketing strategy, establishing contacts with the consumer or conquering new markets. Good luck!
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