Have you ever thought about the profile of a patient who would not reject the services of your health center? It is impossible to cover all market segments, so you must analyze data from your current clients and identify aspects such as:
Demographic patterns (gender, age, population).
Time preferences when booking a consultation.
Level of education.
Profession.
Level of satisfaction with your services.
If you have not yet opened your health center, you can cameroon whatsapp number database find this information in market studies on health marketing.
Once you define your buyer persona, it will be much easier to design personalized content that captures the attention and, above all, the decision of the users who visit you.
Know your patients' purchasing cycle better than anyone else
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When you know the main characteristics of your ideal customer, you are ready to go a step further and define their purchasing behavior, known as the buyer journey . In the health sector, this cycle is made up of several phases:
Recognition phase
The patient realizes that he has a health problem but is not sure what he needs or which specialist to go to. He only knows the symptoms he has and therefore does a little research on the Internet.
Bingo! This is where your website should develop content that answers the most common questions patients ask and the concerns they have about certain symptoms.
Consideration phase
After reading about their symptoms and possible health problems they may have, the person is considering the options available to them to feel better , so they will look for some type of treatment or recommendations.
Make sure to provide this type of information as well; videos, infographics, and educational content can be more compatible with what the user needs ; a quick response and short-term relief while they decide to go to a specialist.
Decision phase
At this stage you should present all the alternatives that your health center offers for the type of problem that the patient suffers from, since this is where the client will evaluate all their options and choose the one that best suits their needs . It is the ideal time to name your health center without it being considered as intrusive advertising.
Because?
Because you're being timely. You avoided bombarding the patient from the recognition phase with ideas about offering the best prices or having the most important specialists in the city.
Instead, you have waited for the exact moment when the patient is ready to make a decision that will solve his problem . That is when you present your health center to him.