How will LinkedIn's algorithm work in 2023?

[Dimaeiya333]

Political content is also shared on LinkedIn, as on other social networks, which in its polarity unnecessarily fuels the fragmentation of society. Previously, it was not necessary to ban or censor certain content on LinkedIn, but this is now possible in the United States, according to the website « Into the minds ». Another novelty is that the algorithm takes into account these explicit comments about undesirable content (and also about the authors).

In addition, LinkedIn’s algorithm learns to integrate feedback from “I’ve seen too many posts on this topic .” For example, each post is analyzed with an NLP algorithm to “tag” it, i.e. to link it to similar content. However, given the brevity of the posts, which average less than 39 words, this is an unpromising task.


The platform's algorithm faces two major challenges as a result of these updates: get cio & cto email address list ting users to use the filters , while at the same time avoiding the formation of a filter bubble that, in turn, reduces the newsfeed if necessary.

As mentioned at the beginning of this post, engagement rate will still be important for the LinkedIn algorithm in 2023. But how can you boost it now?

A classic CTA on LinkedIn is “Leave a comment if you want to receive free xy.” This kind of “like” or comment fishing is now not something the algorithm likes to see. LinkedIn itself explains: “ We have seen several posts that expressly ask or encourage the community to engage with the content through “likes” or reactions – posted to boost reach on the platform. We have heard that this type of content can be misleading and frustrating for some. We will not promote this type of content and encourage all community members to focus on delivering reliable, credible and authentic content .”

So you shouldn't always use the same wording for your LinkedIn posts (just like on other social networks). After all, this not only annoys the algorithm but also leaves your followers upset. Change the word order or come up with something better right away , but keep in mind that polls are also now quite unpopular on LinkedIn.

You should therefore also create value-added content on LinkedIn. Make your followers want to engage with what you say, give users back some control and advocate for a real exchange in the comments.

In addition, LinkedIn content will now be filtered into three categories, although experts are still wondering how the algorithm will collect this data.

Spam : Your post will be deleted immediately or will no longer be displayed. So make sure your post is grammatically correct, avoid too many links, tag a maximum of five users, post at least three hours apart, and avoid hashtags like “follow,” “comment,” or “like.”
Average : Your post will be shown to your followers, but success will only be seen in the long term. So tag only those who will actually respond. In general, stick to the rule of thumb of three hashtags per post, going from general to specific.
Rule : Your post will definitely be successful in the long run. So use relevant keywords, but in moderation! External links also have a positive influence on the performance of a post, but they should not be included in it. Instead, mention them in the comments.
Timing also plays a big role for LinkedIn’s algorithm. The faster users respond*, the better. In general, LinkedIn writes that the categorization of
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