What are the benefits of using CRM?

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There are hundreds of different CRM tools out there, with features and prices varying widely. However, by definition, CRM tools are designed to be used by sales teams to keep track of their sales approaches and ongoing negotiations . Typically, you’ll import a list of prospects into a CRM, then assign a sales rep to each account. The sales rep can then log in to access the prospect’s information (like company name, industry, phone number, email, lead source, past interactions, etc.), which they can then easily reach out to. Whether it’s over the phone or on WhatsApp, the sales rep can take note of what they learned from the conversation — like their position, needs, budget, etc. — and then update their status if they managed to schedule a meeting and closed out the meeting/lost the sale.


In addition to these sales features, CRMs often include benin telegram number database marketing automation , which allows you to track your customers’ online behavior and determine their interest levels based on those actions. For example, you can see which customers visited your website 3 times in the past month, who opened your emails, who downloaded your product catalog from your website, and identify hot leads, who have current needs, and who you need to contact as soon as possible.


Another common feature is email marketing , which allows you to stay in touch with your entire list and nurture cold leads into paying customers. If you have both email and marketing automation, this will be doubly effective, as you will be able to track the path of each customer after they click the link in the email and visit your website.


Finally, another useful feature of a CRM is the ability to create forms to add to your website. By using a form that is linked directly to your CRM, every conversion from your website will automatically be registered as a new lead in your database. This means you can easily manage all your leads in one place - even the new enquiries you receive each month.

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