Course "SMM-professional from scratch

[aminaas1576]

Do you need more knowledge and skills to promote projects, brands and products on social networks and other channels? To get more orders, develop groups and accounts, get a new audience and new subscribers?

Take the course "SMM from scratch" and learn how to work with the main mechanics and tools of promotion under the guidance of professionals. We will teach you how to set up a target for the right audience, develop content plans and make cool posts with your own hands or with the help of contractors. And much more.

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Now to the research: we analyzed the Instagram and VK pages of market leaders in different niches - we looked at what and how they promote. Let's go.

Jewelry
ADAMAS
One of the most popular and beloved brands in the women's jewelry niche. Its social networks are bright, professionally designed, with high-quality corporate identity and cool photos...well, of course...

Like most companies in the beauty industry, the india consumer email list company focuses on high-quality visuals - this is what it primarily sells in the beauty industry.


In its posts, the brand mainly talks about its products and sometimes about its own service and promotions. Rare openings of new outlets are accompanied by publications. However, there are not so many informational and news posts about the company's activities, there is even less interactivity, or rather, there is none at all... There is logic in this, of course, but does ADAMAS's audience really not want to be active? Apparently not, and there are reasons for this (you can't forbid living beautifully, but not many are ready to proclaim it in modern Russia).

In general, the flagship of the jewelry industry adheres to a content format that works and does not pursue diversity. In terms of content, it exploits the image of a modern independent woman under 30 with “sexualized” beauty standards. Body positivity is minimal and ageism is in full swing… This, it seems, is the main point of growth - to make native and delicate (not “trigger”) content for a wider audience…