Basic principles to achieve UX in your newsletter

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To ensure that your newsletter template has a design that provides an excellent user experience, you also need to take into account the following key concepts in the message you send:

Make it useful: our email marketing messages should not only have an attractive design, they should also have content that is useful for the recipients, otherwise you will not receive the expected openings or, worse still, you will go straight to the spam folder.
Soptify has some great ideas in this regard. At the end of last year, it sent all its subscribers its top songs listened to this year. It's a very innovative initiative to encourage more plays.

newsletter template

Make it attractive: All the elements mentioned above must result in an engaging, aesthetically pleasing message. A good practice is to include emotional content. Remember that your recipients receive emails uae whatsapp resource daily, you have to stand out among them.
An example of this is the end-of-year newsletter we send at Mailify. We create a video where we summarize, in storytelling form, the experiences we have had, the numbers we have reached, and the projects we have accomplished with our clients.

newsletter template

Another newsletter that reflects creativity is JustFab, which took a dating app's browsing experience as a reference to show that we can also match with our favorite shoes. It is creative content that appeals to trendy experiences.

attractive

Findable: This means that the elements of your message should be easily located and should allow for navigation that does not involve any effort from the user.
Time Out, for example, always sends out newsletters about events and cultural activities. The information is very well structured, and you can quickly see the different events and the CTAs. Navigation is simple, as it should be.

Make it accessible: We need to think about making it easily accessible for everyone, so make the content easily accessible to those with disabilities, who can perceive and interact with the email.
Around 15% of the world's population is part of this group, so implement some techniques such as using headers, color contrast, alternative text to images and including the text format version, etc.

It must be credible : elements such as the sender's name and email play a role here, as they generate reliability and security in the recipient.
Summa sends its subscribers a newsletter with content that is dedicated to helping the subscriber with their brand image. Each email includes the name and email of the sender, and we even see the profile photo of the person writing to us, which shows trust. Another plus is the personalization, which in this case was done at the beginning of the text.