Steps for an effective Web Redesign in Lead Generation

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Every now and then your website needs an update. Radical redesigns are one way to transform your site. A new design can be a huge success or it could turn into a flop if you don't take into account a few factors. After all, it's a long and tedious process. That's why it's always a good idea to have a checklist to monitor the process, whether your web department is doing the redesign or an external agency.

Keep in mind that this redesign will affect your entire strategy, Social Networks , Email Marketing , Lead Generation processes , brand awareness, etc. It is the third step on our path towards an effective Lead Generation strategy , a good Inbound Marketing strategy .

1-. Study your current metrics.

Before you start changing things, study the current results of your website, what it brings you and what results it offers you in relation to your sales. What percentage of direct business does your website generate?

Analyze your website based on:

Number of visits / visitors / unique users.

Dropout rate .

Time on Site .

Current SEO ranking .

Domain Authority .

Number of leads /form submissions.

Sales generated.

You can collect this information from Google Analytics and from your Sales Department.



2-. Determine your goals.
There must be a good reason for changing a website design. A change of strateg coo email address lists y, a rebranding, or clear objectives. For example, in order to increase conversions, it is necessary to increase traffic and decrease the bounce rate .

From the results obtained in your analysis, you have to evaluate which ones are the most important for your business and, based on this, establish objectives or goals that can be achieved in the period of time you determine.

Study those channels that generate the most traffic and leads .

Through which channel do you get more customers?

Do you get clients through social media?

How much traffic do you attribute to SEO and SEM?



3-. Take into account your assets.
Study which pages generate the most traffic , which content has been most visited and shared. Keep them if possible.

A clear example: do not remove or change the name of a page that contains a large number of inbound links , you could lower your SEO authority and your positioning .