Making the most of technology in the age of automation

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His company currently licenses its scalable Fractional CMO+ approach to approximately 400 agencies and consultants. These partners are attracted primarily because of the books that describe their processes. His agency provides them with the tools, positioning and scripts to guide them on how to sell and deliver ongoing marketing strategy and implementation.

Despite the rise of artificial intelligence, John believes that albania email list the basic principles of relationship-building remain. As automation handles more tactical work, the need for strategic thinking will only increase. Artificial intelligence cannot replace human thinking and expertise.

While AI currently provides “information automation”—such as assistants finding information or generating basic content (such as writing website metadata)—it does not provide true intelligence. AI can also help with marketing strategies. It analyzes data to uncover customer concerns and opportunities. But decision-making still requires human guidance.

John believes that smart organizations will adopt AI to complete the appropriate tasks while understanding its limitations - you should use AI to complement strategy, not drive strategy. Many companies are selling simple, low-cost marketing solutions powered by AI chatbots. However, this technology is still in its very early stages.

The bottom line is that marketing fundamentals won’t change—AI won’t replace human-led strategies. Agencies that position themselves as expert strategists and leverage AI wisely will remain important partners.