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Featured Sections of LinkedIn Company Pages
Judi is excited to see LinkedIn testing a featured section for laos email list company homepages. This customizable area highlights the brand’s preferred content rather than relying solely on algorithmic rankings. Giving businesses the ability to curate posts that showcase programs, events, or employees should increase relevance for visitors. It also provides some control over which elements make the strongest first impression.
While it makes sense to initially focus on expanding your published company page content, we can see tremendous value in expanding the featured section. Brands might highlight their website, profile leads, job openings, or event listings. This flexibility allows managing your company page to look more like your own website than a static profile, which will help brands inform and engage potential talent or clients.
The Features section spreads out the welcome mat and guides visitors to the most important content. Judi wanted the platform to gather input on how brands could ideally utilize this space, realizing that the more customizable this section was, the more it would help convey an authentic brand identity.