As long as your foreign trade website has pictures, there will be picture SEO factors, which will affect your website's Google ranking.
In short, images are often easier to form a first impression, and more and more users prefer "visual shopping". At the same time, pictures are part of the website content, and together with text, they affect the website's ability to attract traffic. It has become a trend to attract traffic and improve rankings through visual means. For those who need to promote foreign trade websites, image SEO is also a means, and it is easy to achieve
There are many techniques for image optimization. We will first introduce the six most important, practical and easy-to-implement techniques. Foreign trade websites that can really do these are already excellent.
1. Create images relevant to the content
Google's AI technology has allowed Google to recognize what panama b2b leads you are trying to say simply from images, instead of relying on crawlers to understand text as before.
Google Cloud Vision API — a machine learning image tool that can extract useful information from images to detect image content and understand text.
(Image source: Ahrefs blog)
In other words, the image should be highly relevant to the content to facilitate machine understanding. Otherwise, if the machine detects A and the content you wrote is B, the mismatch will cause difficulty in understanding and be unfriendly, which will naturally drag down the website ranking.
Therefore, we recommend that whether it is product pictures, factory pictures, equipment pictures, people pictures, or even virtual vector pictures, they should be relevant to your corresponding content. Pictures with high relevance are easy for users to understand and machines to recognize quickly, making them more likely to be considered high-quality pictures/content .
As for the relevant pictures, we need to start from the shooting and design direction. Let's focus on shooting. There is a very quick trick: search for relevant traffic keywords on Google Images, see how the top peers shoot and what they shoot, and you will have a general idea of how to prepare.
(Search keywords to see the top-ranked images)
(Search by keyword images and refer to the display methods of relevant production images)