E-books are one of the top lead magnets for agencies because their value is measured by the level of knowledge and authority that can be derived from them. The result? They are an attractive and “free” product for potential clients.
They also add value to content published online: e-books are much south africa business email list more in-depth and are an excellent way to provide the kind of detailed and personalized information that many users are looking for when making decisions on specific topics.
Video Marketing
According to a 2021 survey by video marketing agency Wyzowl , 86% of businesses use it as a marketing tool, and 84% say this type of video has helped generate leads.
Therefore, a good way to get into this field is through a YouTube channel and work on the content so that it is attractive, conveys emotion and speaks directly to the target audience about the marketing topics they are interested in.
Industry Events
To make the most of all the benefits that interpersonal relationships can bring you, it is highly recommended that you create your own events and actively participate in those organized by other people.
For example, you can organize your own meetings and extend invitations to colleagues, influencers in your sector and anyone else with whom you are interested in establishing a business relationship.