The primary responsibility of a sales enablement professional is to align the strategies of the marketing and sales departments. To do this, they share automation tools, train teams, and optimize processes by creating systems.
Other actions it carries out are:
Content creation.
Strategy development.
Coaching practices.
Sales training.
Integration of uzbekistan business email list new channels.
Optimizing sales operations.
Performance analysis.
Hiring of necessary personnel.
Articulation between the marketing and sales departments.
Who Performs Sales Enablement?
Sales enablement should be carried out jointly by the marketing and sales departments with the guidance of a sales enablement professional.
An expert in this area must have extensive knowledge of sales and marketing, communication skills and understanding of content. In addition, he or she must be a good time manager, planning objectives and setting deadlines.