“The Light Podcast” by Michelle Obama

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All this using a classic puzzle hook .

That is, a further ploy by which the growing hype explodes and transforms into action (plausibly a sale) when the user realizes that he has identified the solution to his problem but does not have all the pieces to be able to solve it in the best possible way.

Both in terms of speed, effort and quality of the final result.

The Dawn of the New Podcasting: How to Monetize This Evolution of Listeners and Platforms 23

The “First Lady” certainly isn’t sitting sri lanka consumer mobile number list idly by. In fact, she’s giving us an interesting case to talk about.

You can use a podcast to support sales as we showed you in our previous example, or you can use it like Mrs. Obama.

His show “The Light Podcast” will debut exclusively on Audible on March 7, 2023 for two weeks, then become available on other platforms.

They will consist of 8 episodes in which the stories of celebrities such as Ellen DeGeneres, Tyler Perry, Conan O'Brien, Oprah Winfrey, Gayle King, Hoda Kotb, David Letterman will be explored.

All characters who, coincidentally, we also find in Mrs. Obama's new book , “The Light We Carry: Overcoming in Uncertain Times” .

That's right, the book wasn't launched with the podcast, it's already available. So much so that it's the podcast that connects to the first one to expand the stories of the characters interviewed in it.

In doing this, a sales strategy can be glimpsed, right? The podcast becomes an expansion of the book's content .

Those who have read it will find new content (in audio format) from the same author and on the same topics. Ergo, customer retention will increase .

Those who haven't read it and follow the podcast will inevitably discover the book too. Ergo, sales bonus .

“Very Electrified Things” by Gianpiero Kesten