Increase the quality of your ads

[Dimaeiya333]

To prevent people who are not interested in your products or services from clicking on your ad and wasting your budget, use negative keywords. Although they are not the most commonly used, they are useful for creating phrases that, when typed, do not trigger your ad.

For example, if your business sells business software, you probably don't want your ad to show when people type in words like “free software for business.”

–
Google assigns a value to your advertising through the auction system costa rica mobile phone number list and from this it defines the cost per click. The more the quality score of your ads increases, the lower the cost per visitor will be. The aspects that you should optimize in this case are:

CTR: The click-through rate should be as high as possible, the higher it is, the better qualified or relevant your ad will be.
Keyword relevance : select relevant terms.
Redirect destination: This takes into account the relationship between the landing page and your ad and, subsequently, its quality. It improves factors such as loading speed, positioning, internal links, privacy policies and terms of use, among other elements.
– Monitor your PPC campaign
Don't run your PPC campaigns without a tracking plan. Constantly monitor new trends, new keywords , improvements or declines in positioning and the quality of your keyword research .

If you give up and leave your campaign to chance, you may lose money and not get the results you planned for.

– Link your ads to the correct landing page
It is important that the landing page you link to with your ad is appropriate for the conversion you want to generate. Don't use the same landing page in different campaigns. Even if it takes a little more work, adapt the content to different search methods. To do this, take into account the search intentions of the users.



5. Define the time and frequency of publication
In the organic case
Search trends are dynamic. For example, few people probably search for the term “Christmas” during May. If you want to take advantage of that commercial date, start publishing related content two months before, and when December comes, your content will be positioned and appear in the results. You can get this type of information on Google Trends .



In the case of viral trafficking
You'll need to optimize your content for each social network you use. Before you start spreading your content, you need to have identified the social network your target audience is on, the best times to post , and how to make posts more effective in driving traffic to your website. For example, integrating calls to action, applying copywriting techniques, switching from images to videos, or applying neuromarketing techniques.



It is important to make use of all types of traffic to develop your digital marketing strategy. By doing so, you will be able to benefit from reaching the largest possible audience. Remember that strengthening each source will require effort and time, but the results will be positive for your business.