4 independent website customer acquisition models, which one is suitable for you?

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This will allow the product to be better "lightweight" and not spend time, money and energy on other aspects, saving costs. Generally, this type of independent website will be matched with PPC (pay-per-click advertising) to bring traffic to the independent website and improve the conversion rate.

There is a simple formula that can summarize this type of independent website: minimal product promotion = website with a small number of product categories + PPC .

To sum up, its advantages are: streamlined classification, which can quickly test the market's feedback on a certain type of product; short production time, convenient and fast iteration; low trial and error cost, short-term and fast return on investment. Therefore, it is more suitable for small and micro enterprises with imperfect supply chains, or enterprises with limited funds for website construction but want to quickly receive inquiries and can quickly trial and error.

Social customer acquisition model

Social media is a channel that many foreign trade companies use in marketing, and the social customer acquisition model is to use social media to drive traffic to independent sites.

You can share products, company news, etc. through these social slovakia b2b leads platforms in a timely and low-cost manner. Once you reach the level of KOL (key opinion leader), you can enjoy huge brand dividends, which will be more advantageous in business competition, and the content threshold will not be easily surpassed.

To express it in formula: Business social precision customer acquisition = social media (LinkedIn) + brand website (no restrictions on categories).

Because of the characteristics of the social customer acquisition model, it is more suitable for products with high technical barriers, industrial technology products, innovative products, products with fast product style iterations, or companies with complex target customer types.

For example.