Smaller e-commerce brands can create

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Additionally, publicizing any awards you may have won can further establish your brand and provide additional assurance to potential buyers. Build an engaged audience Another major element that Shein and Temu lack is an engaged audience. Buyers view these sites as a “one-stop shop” for their current needs.



Smaller e-commerce brands can create communities through social media, email newsletters, and loyalty programs. Brands that demonstrate customer-driven innovation can further poland telegram phone number list themselves from copycats and low-cost alternatives. All of these strategies help build a community of engaged customers who are more likely to advocate for the brand and reject product imitations from low-cost sites.



Shein and Temu owe their growth to heavy investments and aggressive marketing campaigns. Smaller brands can counter these techniques by expanding their email marketing subscribers and curating high-quality, engaging emails that drive healthy open and click rates. If a brand can offer exclusive releases, limited-edition products, or special collaborations to create a sense of urgency and exclusivity, it can build a connection with its customers that is not easily deceived.