This psychological positioning also applies to launch marketing.

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Second, the film’s marketing cleverly creates open loops—unresolved dubai email list narratives—that keep people engaged and curious. Watching a movie trailer can give you enough information to be interested, but not enough to leave you satisfied. This experience creates a psychological need for closure that can only be satisfied by watching the movie.

People often decide "I want to see that movie" when watching a trailer. They make up their mind to buy tickets long before the movie comes out. Viewers become buyers before they spend any money.


How Anticipatory Marketing Addresses Consumer Decision-Making Process
The benefits of anticipatory marketing go far beyond simple sales growth. McGowan observed several significant advantages. Most notably, it upends the typical sales dynamic—customers seek out businesses, rather than businesses chasing customers.

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